Some believe that culture is the personality of the organization which can be felt as well as seen. As I read through Marvin Ross Weisbord's, Organizational Diagnosis, I found that the six areas of inquiry helped me organize my thoughts as I develop my OD plan.
My first step is to collect some data on our PURPOSE ("What business are we in?"). At a first glance, this seems easy enough to answer, but after reading through the description, I realize that I must gather some data first to see if there are gaps between "what is" and "what ought to be." I am going to start by asking a series of questions about our culture (assumptions, values, norms and tangible signs) to see if I can gain some insight into how these answers might/might not confirm our purpose.